A collection of artwork and graphics created for the US activation launch of the XT-PATHWAY 2 FERXXO shoe collaboration between SALOMON & FEID.

Graphics were then reused by the Salomon global team for the worldwide launch of the shoe in selected retail stores.

Included in these assets are:

Billboard Design

Store Exterior Vinyl Wrap Design

Photobooth Design

Store Interior Vinyl Wrap

Merchandise Design

Mural Canvas Illustration

Collaboration Logo

Salomon x Ferxxo Pattern Design

XT-Pathway 2 FERXXO Glowing Graphic

Collage Graphic

Various Vector Illustration Elements

Miami, FL

Dalls, TX

Los Angeles, CA

New York City, NY

Bogota, Colombia

Medellin, Colombia

FERXXO FAIR was an event across four different storefronts in four different cities that initiated the launch of the shoe while involving the community in each location. My assets were later adopted by the SALOMON global team to be displayed across Salomon retail stores and other retailers outside of the US.